Im renaming some of the products on my site and I have a dumb question…

Im renaming some of the products on my site and I have a dumb question…I sell multiple different types of break apart chocolate bar molds. One of them I want to name 2 ounce break apart chocolate bar mold. Would it be better to call it 2 oz or 2 ounce? Also which would be better, putting the 2 ounce up front or naming it Break Apart Bar Chocolate Mold 2 oz ? Final question, does my URL need to match my product title?

Kiara Stone: Bigger question, based on my experience having previously managed a chocolate manufacturer: Do you have a 2 ounce mold, a 4 ounce mold, and so forth? Because that will cause bigger concern type challenges if you have a unique, dedicated page for every one and if there is a large scale volume of near duplicate products like that. I bring it up because I dont know if you are aware of such considerations. Forgive me if you already are. If not, and only if you have many pages that are near duplicate), it may be best to list all of the same products on one page if the only difference is size, and where you have a drop-down option to choose how many ounces. As for sequence and semantic variation:Its best to go with the primary portion of the phrase, where the number of ounces is not a primary aspect. Because many more people search for products without adding in the size of the product into their query. If youre catering to an American English audience, then Oz. and Ounce are mostly interchangeable in most cases. So you can use either one in your Title, H1 and product Name. However to be sure, its best when in doubt, to do some research using Google Keyword Planner or the Moz keyword explorer and get actual data for each variation. In the end, if you go with Oz. in the page Title and H1 headline, then spell out ounce in the content description a couple times, youre probably going to be able to cover all the bases though as well.

Eliana Burke: Hi Alan, I love that you can relate with your past chocolate knowledge! We have about 10 different break apart bars and they are all very different in size, shape, and overall look. I have this product currently named break apart 9 sections candy mold. Most of the break aparts on my site are named by their number of sections. Competitors call this particular mold the 2-ounce break apart bar mold. I did a quick google search and looking at the searches related to, 2-ounce chocolate bar mold was a suggestion for what might be a popular search term. I thought maybe for SEO purposes, changing the name would be better. But do you think just adding that information to the content would be enough? Maybe add 2-ounce chocolate bar mold into the meta description to help customers?

Kiara Stone: There are general things you can do, however how you go about it can really depend entirely on how strong the competition is, in terms of content volume on individual pages, content volume across multiple pages, total number of pages, strength of overa…See more

Eliana Burke: Great! Thank you! Last question, if I’m renaming products do I need to change the product URL each time to match?

Kiara Stone: Ashley I would be very hesitant to change the URL itself if youre changing product names in a way were discussing. While having the precise chosen product name show up in the URL can help reinforce the page Title, H1 and content, it can also disrupt…See more

Eliana Burke: Kiara Stone: thank you!! That’s been a burning question of mine.

Alyssa Mckinney: Hi Eliana Burke:, your question was discussed by the Panel during Dumb SEO Questions HOA 285. Watch it on Youtube: Individual questions on our site: us by offering a review: to our YouTube channel: us for questions from the Vault: you for your question.

Dumb SEO Questions 285.